Meet the Founder Behind AMM Beauty Co: Professional Makeup Made Simple

For founder Alysha Maree, beauty has never been about masking who you are. Instead, she believes makeup should enhance your natural features, build confidence, and be something you genuinely enjoy wearing every day.

After more than 20 years as a professional makeup artist, Alysha created AMM Beauty Co with one clear goal: to simplify beauty without compromising on quality. Every product has been carefully developed to deliver professional results using cruelty-free, vegan formulas that are easy to use and comfortable to wear.

By curating a collection of high-performing essentials, AMM Beauty Co makes achieving a flawless, natural finish simple—whether you’re getting ready for work, a special event, or your wedding day.

The Story Behind AMM Beauty Co

Before launching AMM Beauty Co, Alysha spent more than two decades working as a professional makeup artist through Alysha Maree Makeup. During that time, she worked with thousands of clients across weddings, photoshoots, events, editorial campaigns and special occasions, gaining first-hand experience with every skin type, tone and age.

She quickly realised that many people were overwhelmed by complicated beauty routines and endless product choices. Most clients didn’t need dozens of products—they simply needed a small collection of quality essentials that performed beautifully every time.

That idea became the foundation of AMM Beauty Co.

Rather than creating makeup for trends, Alysha created products people would genuinely reach for every day. Every formula reflects years of professional experience and has been chosen to deliver reliable, beautiful results in real life—not just under studio lights.

High-Performance Makeup Essentials

At AMM Beauty Co, we believe less really can be more. Instead of filling your makeup bag with products you’ll rarely use, we’ve created a carefully curated collection of everyday beauty essentials that work seamlessly together.

Some of our customer favourites include:

• Too Glossy To Care Lip Gloss for hydration and shine.
• Matte About Me Lipstick for long-lasting colour.
• Sweet Little Lines Lip Liner for effortless definition.
• Oops I’m Flawless Beauty Balm for lightweight, glass skin complexion and buildable coverage.
• No Filter Needed Translucent Powder for a smooth, natural-looking finish.
• Oops I’m Flawless Face Palette featuring bronzer, blush, highlighter and translucent powder. All products can also be used on the eyes
• Better Than Your Last Brow Gel to shape and hold brows throughout the day.
• The Bridal Touch Up Kit, designed to keep your makeup looking fresh from the ceremony through to the last dance.

Every product has been created to work beautifully on its own or together, making your daily makeup routine faster, easier and more enjoyable.

Beauty with Purpose

At AMM Beauty Co, creating beautiful makeup is only part of our mission.

We’re proud to create cruelty-free and vegan beauty products that never compromise on quality or performance. Every formula is developed with kindness in mind, using carefully selected ingredients that are both effective and enjoyable to wear.

Our commitment to making a positive difference extends beyond our products. That’s why we donate 2% of all profits to animal shelters, helping support animals in need with every purchase.

For us, beauty should feel good in every sense of the word.

Why Customers Choose AMM Beauty Co

AMM Beauty Co was created for people who want makeup that performs beautifully without overcomplicating their routine. Whether you’re getting ready for work, travelling, attending a special event, or creating your everyday makeup look, our products are designed to help you feel confident with minimal effort.

Developed by professional makeup artist Alysha Maree, every product is inspired by over 20 years of real-world experience working with thousands of clients. Each formula is lightweight, easy to apply, long-lasting and comfortable enough for everyday wear.

Our collection combines professional-quality performance with cruelty-free, vegan formulas and skin-loving ingredients, so you never have to choose between beautiful makeup and your values.

At AMM Beauty Co, we believe great makeup should enhance your natural beauty, fit seamlessly into your lifestyle, and leave you feeling confident every time you wear it.

Why AMM Beauty Co Belongs in Your Makeup Bag

If you’re looking for professional-quality makeup that’s easy to use, cruelty-free, vegan and designed for everyday wear, AMM Beauty Co has you covered.

Our carefully curated collection helps simplify your beauty routine while delivering the flawless, natural finish you can rely on every day.

Explore the AMM Beauty Co collection today and discover makeup that’s simple, effective and created by a professional makeup artist who understands what truly works.